High proportion of chicken ingredients - a total of 45% meaning lower levels of carbohydrate

Ethically produced - human grade chicken, no battery farming

Medium sized kibble - suitable for all breeds of adult dog

Chicken oil as the primary fat source - easily digested and the most appropriate for the largely carnivorous needs of the canine

Super-premium ingredients - no animal derivatives or by-products used

Moderately energy dense - ideal adult maintenance feed for pet dogs or those in light work

Fresh Scottish salmon as the primary ingredient - top quality protein source that is both palatable and digestible

Low antigenicity - low down on the list of potential triggers of food allergies and therefore unlikely to trigger an adverse food reaction

Higher levels of Omega 3 fatty acids naturally present in fish oil - may help to reduce the amount and effects of histamine produced in response to allergens

Ethically produced - we use only salmon products which are fully traceable and derived entirely from materials fit for human consumption

Moderately energy dense - ideal adult maintenance feed for pet dogs or those in light work
Also suitable for older puppies and juveniles should a chicken-based food be unsuitable

Grade A New Zealand lamb meal as the primary ingredient - an excellent protein source that is both palatable and easily digestible

Super-premium ingredients - no animal derivatives or by-products used

Ethically produced - only meadow reared/pasture fed lamb used

Moderately energy dense - ideal adult maintenance feed for pet dogs or those in light work

Alternative protein source - frequently suited to those dogs with an intolerance or allergy to chicken protein

Extremely competitively priced - our best selling product

Large kibble size - perfect for large and giant breeds

Boosted levels of glucosamine, chondroitin and MSM - to help maintain supple, strong joints and cartilage

Fresh chicken and A grade chicken meal - meat protein of the highest biological value

Added fish oil - a rich natural source of Omega 3 fatty acids

Added L-Carnitine - may help to improve endurance and stamina by increasing the conversion of fat to energy

Also may be fed to smaller breeds who prefer a larger kibble size.